Choosing the appropriate license for your image can sometimes be a little confusing and this guide aims to give some explanation and add some clarity.
Licensing your Image Street image is actually very straight forward but firstly, why do we need a license anyway? Well, quite simply, when we purchase anything we're always entering into some sort of contract with the seller. Both the buyer and seller are entitled to certain rights and it offers protection and peace of mind. Many of us are familiar with the licenses associated with music downloads which allow certain usage rights, for example; you may be limited to burning three copies of an album to CD.
Licensing an image follows similar lines in that we are given certain usage rights when purchasing the image. We're not just purchasing the image, but also the right to use it in certain ways.
The Image Street has simplified the process to make downloading our images as easy as possible. When you find an image you would like to download, first select "Add to Cart" then click on "Download". You'll be presented with a range of download options which offer a choice of image size, each of which is available with either a Standard or Extended Royalty Free License.
A Royalty Free license entitles the user to download the image once but then re-use and copy it many times for a broad range of uses from websites and email to magazines, books and advertising flyers.
The Standard License is subject to certain limitations which in general terms means that usage is limited to 10,000 times and usage is restricted to those listed. So, you could download and use the image for a print run of up to 10,000 promotional flyers but not 20,000 Calendars. The latter requires an Extended License.
The Extended License removes the 10,000 usage limitation so is suitable for those wanting to produce higher volumes. The Extended License also covers a wider range of print and electronic products such as Greeting Cards and Screensavers.
In both cases it is important to review the license text to ensure that your intended use does not fall outside the usage rights offered by the licence. This is the responsibility of the buyer!
Some images are marked as "Editorial Use Only". These may only be used as part of editorial or advertising copy in magazines, newspapers, books, book covers, textbooks, editorials, directories etc. Again, a Standard license allows the use of the image up to 10,000 times and is more limiting in how the image can be used. Beyond that an Extended License is required.
That pretty much deals with the Commercial Royalty Free licenses offered by The Image Street. The following is a summary of the differences between Standard and Extended Licenses.
Print Usage (Non-Resale, up to 10,000 copies)
- Advertisement
- Decoration
- Brochure, pamphlet, document, report
- Any non-resale print or product
- Any print project covered under Editorial Standard License
- Web page advertisement
- Web page design element
- E-Newsletter design element or advertisement (up to 10,000 e-mails)
- Electronic document (up to 10,000 copies)
- Multimedia presentation (up to 10,000 copies)
- Any electronic project covered under Editorial Standard License
Print Usage (Resale and Unlimited Run)
- Book jacket or interior page
- Greeting card design
- Poster for resale
- Calendar for resale
- Mug or T-shirt design
- Software packaging, CD/DVD/video or audio tape label
- Trade show display, billboard, exhibit
- Any print project covered under Standard Commercial License
- Any print project covered under Editorial Full License
- Any item/product for resale
- Electronic greeting card
- Web application template
- Presentation software template
- Screensaver
- E-mail template
- Any electronic project covered under Commercial Standard License
- Any electronic project covered under Editorial Full License
Standard Editorial License Use:
- Web-based news article or press release
- Personal or corporate blog
- E-Newsletter editorial (up to 10,000 e-mails)
- Printed editorial in limited run (up to 10,000 copies) newspaper, magazine, or other printed media
Extended Editorial License Use:
- Large circulation newspaper editorial
- Magazine editorial
- Publication/book of historical nature (educational materials, encyclopedia, etc.)
- Any unlimited run printed editorial
- Any unlimited run electronic editorial
- Any editorial covered under Standard Editorial License
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